CONCEPT
Version 4.0
August, 2018
THE HOUSE OF Anunna
A Union of
Mardani Fine Minerals and Lune Rouge
ancient tools for a modern world
A theatrical beyond-the-brand retail experience.
OUR MISSION
THE HOUSE OF ANUNNA is an immersive experience of the senses :
to see, hear, touch, smell and fosters the 6th... to feel energy.
To elevate the collective consciousness by providing the finest earthly gemstone treasures to enlighten,
enliven, adorn, and facilitate a life extraordinary.
To create a unique shopping experience and product assortment - the ANUNNA brand.
MYTHOLOGY
Anunna:
The ancient Sumerian name for the "gods who came from the sky".
ANUNNA came to Earth to mine for gold and other precious minerals needed to save their dying planet.
Also known as "ancient astronauts", credited with building the pyramids, setting the gold standard, the ANUNNA and ANUNNAKI mutated the human DNA and starting in Africa, mutated the human DNA.
Eternally cabalistic, they are hidden among us...in LIttle Haiti...all over the world.
The Anunna of MAGIC CITY have been called into action by the spirit world to
alleviate the negative force of the modern plague.
The terra of MAGIC CITY has urged them to join efforts to illuminate and heal the human consciousness through the energetic frequency of GAIA's greatest treasures: Crystals.
The ANUNNA are the keepers of eternal secrets and are the teachers of the ancient technologies, so advanced, few can be trusted with the power.
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Members of the Anunna, called SEERs, observe, guide, access and affect the fractal nature of the visitors of the Magic City-
Visitors are the SEEKERs.
With their heightened intuition, SEERs are able to reach SEEKERs on energetic, spiritual and emotional levels. They guide the SEEKERs through, introducing them to the Anunna's treasures and the magical mysteries within.
SAGES are high-level SEERs, specialists with, particularly high frequencies. They are experts in ethnography, understanding the intricacies of each crystal and mineral in the Anunna Collection. SAGEs provide personalized metaphysical consultations for the SEEKERs.
ARAV are celestial musicians whom frequently bless Anunna with their song, instrumental music or spoken poetry.
The OGOON are ancient metal smiths craftsmen who create on-demand custom talismans.
The Anunna have their own language, their own way of moving, and their own manner.
"SHAKINA" Welcome to our tranquil dwelling- or wish you a tranquil dwelling
THE CAST
THE HOUSE OF ANUNNA
BRAND
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Tapping into the millennial zeitgeist of spirituality
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Unique and personalized product
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A theatrical beyond-product experience/our DNA
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To access the inaccessible
EXPERIENCE
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A theatrical retail experience
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Discovery of a secret metaphysical world
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An environment of wellbeing
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Combining new and ancient technologies
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Partake in in-store programation
PRODUCTS
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Unique Gem and mineral specimens
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Ready to wear and on-demand customized jewelry/talismans
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Crystal objects and gifts and curiosities
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Co-branded artisanal jewelry
BUSINESS MODEL
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A store concept that can be incorporated into multiple
locations
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Transparent and efficient/vertical
supply chain
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Foster a devoted client base
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Innovative product sales
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Private and group experiences
THE HOUSE OF ANUNNA
CRYSTAL GARDEN EXTERIOR
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Crystal specimens
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Flickering lights
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A welcoming place of tranquility
CURIOSITY 1: INFINITY CRYSTAL ENTRY PORTAL
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Fog mist waterfall entrance, symbolizing eternal renewal and endless life
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Invigoratingly cool mist, infused with perfumed essential oil
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Ambient music
INTERIOR
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Ambience: Theatrical with focused lights Everything seems to glow.
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Cabinette OF Curiosities
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Internal forest of Chakra Trees
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Character-based sales team guiding the shopping experience
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Special ework bench for custom jewelry alterations on-site.
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Aura Photo Booth
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Diorama displays.
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CURIOSITY 2: The CHAKRA FOreST
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6 Chakra Trees and 1 Chakra Chandelier
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Laser cut ceiling light panels for each chakra mandala
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Tree "tree trunks" are unique pedestal dispaly cases that house fine minerals and comapnion masterpiece jewelry
ANUNNA
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Offering gemstone-based talismans, jewelry, home accessories, gifts and other magical curiosities
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Curved glass cases, traditional and diorama displays
- Character-based sales team
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Private cloisters for jewelry design and gem consultation
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Bench jeweler- on-demand custom talismans
PRODUCT ASSORTMENT
REVENUE STREAMS
Product Sales
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Low to mid-range (volume)
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Aspirational product line
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Luxury product line
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Custom product line
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Special artisnal limited edition
Experiences
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Private sessions: gem therapy, reiki, tarot reading, divinations, chakra bed
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Group sessions: sound bath, speakers, spoken word, talks
E Commerce
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Global sales
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Nurture client loyalty
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Upsell
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Continual education
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Not market specific.
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Repeat and do it again!
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Recurring royalties
Franchise
